Schema Markup Generator
100% PrivateSEO ToolsBuild valid JSON-LD schema markup for common types like articles, products, FAQs and local businesses.
Runs entirely in your browser. Your input is not uploaded to Ovatly or anywhere else.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Article"
}
</script>The generated block is valid JSON. Paste it into the page <head> or just before the closing </body> tag.
Guidance: schema.org treats these as required or strongly recommended for Article, and they are still empty: headline, author name, date published. This is guidance, not a guarantee of rich results.
- 1Choose the schema type that matches the page.
- 2Fill in the fields with the page's real information.
- 3For FAQ, HowTo and Breadcrumb types, add as many entries as the page contains.
- 4Copy the generated script block into the page, and check the guidance note for missing recommended properties.
Type: FAQPage, one pair: question "Is pour over coffee strong?", answer "It depends on the coffee to water ratio." The output is a script block whose JSON contains "@type": "FAQPage" and a mainEntity array with that question and its accepted answer, ready to paste into the page that visibly contains the same question and answer.
- Structured data must describe content that is visible on the page. Marking up hidden or invented content, including fake ratings and review counts, breaches search engine guidelines; the Product form only includes a rating when you supply both a rating value and a review count.
- The generator validates that the output is well-formed JSON and escapes closing script tags inside your text so the block cannot break the page.
- A "missing properties" note is guidance based on schema.org's required and recommended properties for the type. It is not a promise that Google will show a rich result.
No. Schema makes a page eligible for rich results; Google decides whether to show them based on quality, relevance and its current feature set. FAQ rich results, for example, are now limited to certain authoritative sites.
About this tool
The Schema Markup Generator builds JSON-LD structured data for six common types: Article, FAQPage, HowTo, Product, LocalBusiness and BreadcrumbList. You fill in guided fields based on what is actually on the page, and the tool outputs a validated JSON-LD block plus a note about which recommended properties are still empty.
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